Rural Schools Checklist

Lead Generation Campaign

Goal: Generate more leads for the Texas Rural Schools Spring Conference.

Strategy: Gate valuable content to help build and convert a qualified email list.

Lead Magnet

I worked with our education specialists to brainstorm topics and content for “The Rural Schools Checklist.” Then I organized, designed, and formatted the content into a six-page checklist.

Landing Page

I worked with our developer to create a landing page for the checklist. The design was simple to drive the user to action. The landing page had a 13.07% CVR, well above our target rate of 3%.

Driving Relevant Traffic

I created a pop-up on the rural schools website and on our rural schools blog posts to drive traffic to our website. I also created organic social posts on Facebook and Twitter, where most of our audience is.

We had a 10.58% average CVR from the pop-up on our blogs and website.

Results

58 new qualified leads
10.64% increase in rural schools email list
16.88% of people who downloaded the checklist also registered for the conference