Region 13 Style Guide

SEO Campaign

Goal: Create an SEO style guide for the ESC Region 13 website redesign

Strategy: Incorporate SEO best practices into our formatting and writing to boost our rankings

Focus Areas

I researched best practices and industry standards for SEO. Then I wrote the guidelines for Region 13 based on the synthesized information. The key areas were:

  • Landing page content that includes keywords/phrases
  • Blog posts based on researching hot topics and keywords
  • Uploading files with proper naming conventions that include keywords
  • Making PDF files accessible and utilizing keywords

Excerpts from the Style Guide

Future Plans

Region 13’s SEO Style Guide is a living document that will be updated as best practices for SEO are changed.