Campus Leader Meetup
Lead Generation Campaign
Goal: Generate more leads for Leadership Coaching
Strategy: Drive traffic to our Campus Leader Meetup where we recruit leads for future paid Leadership Coaching
Driving Relevant Traffic
We posted organically about the Campus Leader Meetup on Facebook, Twitter, LinkedIn, and our professional networking site, Principal to Principal.
We sent an email campaign to administrators that outlined the session topics. The emails had an average open rate of 36% and 4.5% clicks (well above the education industry standard of 23.42% opens and 2.9% clicks).
Leads
At the end of the Campus Leader Meetup, our host shared about the free leadership coaching opportunity. Participants who were interested signed up to be contacted by one of our coaches.
Results
- Increased campus leadership email opt-ins by 4.2%
- 37% of Meetup participants signed up to be contacted about future coaching sessions
- 60% of coaching participants said they want to continue with paid leadership coaching in the fall