Campus Leadership Roundup

Email Newsletter Campaign

Goal: Strengthen email engagement with school leaders by delivering relevant, timely content in a consistent and easy-to-digest format.

Strategy: Create and manage a biweekly newsletter that brings together resources, events, professional learning opportunities, and timely updates relevant to campus leadership. Use performance data to understand audience engagement and refine content over time.

Building a Consistent Email Experience

I created and managed the Campus Leadership Roundup, a biweekly newsletter connecting campus leaders with relevant professional learning opportunities, resources, events, and updates from ESC Region 13. I managed the process from curating and organizing content to creating and deploying emails, maintaining a consistent format and cadence to drive engagement.

Creating a Targeted Audience

I reviewed ESC Region 13’s existing email audience to identify principals, assistant principals, and other school leaders who weren’t yet subscribed to the Campus Leadership Roundup. I then developed targeted campaigns inviting these qualified contacts to join the newsletter.

This grew the Campus Leadership audience from 659 to 2,694 contacts, which is a 309% increase.

Results

Across the reporting period of October 3, 2025 – September 2, 2026, the Campus Leadership Newsletter achieved:

37.1%
Average Open Rate

5.0% (62% above the education benchmark)
Average Click Rate

13.6% (nearly 2x the education benchmark)
Average Click-to-Open Rate