Porches for Progress #GivingTuesday Social Media Campaign Goal: Raise money for Porches for Progress to fund micro-grants in NicaraguaStrategy: Build a social media campaign for #GivingTuesday to drive contributions during the holiday season Before #GivingTuesday We heavily relied on the network they had built through Facebook by encouraging others to host their own Facebook fundraisers or donate on our page. During #GivingTuesday On #GivingTuesday, the posts focused on some of the projects that were funded throughout the year and how the donors made it possible. After #GivingTuesday We shared a thank you post to everyone who donated and let them know that the campaign would be open through the end of the year. Results Raised more than $2,000Funded 8 micro-grants for 2020Increase of 45% from the previous quarter’s donations PrevPreviousSummer Counselor Seminar NextNational Principals MonthNext