Porches for Progress #GivingTuesday

Social Media Campaign

Goal: Raise money for Porches for Progress to fund micro-grants in Nicaragua

Strategy: Build a social media campaign for #GivingTuesday to drive contributions during the holiday season

Before #GivingTuesday

We heavily relied on the network they had built through Facebook by encouraging others to host their own Facebook fundraisers or donate on our page.

During #GivingTuesday

On #GivingTuesday, the posts focused on some of the projects that were funded throughout the year and how the donors made it possible.

After #GivingTuesday

We shared a thank you post to everyone who donated and let them know that the campaign would be open through the end of the year.

Results

  • Raised more than $2,000
  • Funded 8 micro-grants for 2020
  • Increase of 45% from the previous quarter’s donations