National Principals Month

Content Marketing Campaign

Goal: Build relationships and trust with principals in our region 

Strategy: Create a campaign to recognize principals and provide resources during National Principals Month

Social Campaign

I asked permission from some former principals who work at Region 13 to use their photo in a social post that thanked the principals in our region. 

Video Campaign

I worked with our video team to create a video of Region 13 staff thanking principals. 

Blog Post

Former principals at Region 13 sent me pieces of advice that they learned over the years. I collected all of these tips and formatted it into a blog post that was optimized for SEO.

Results

  • The principal image performed better than 95% of the other posts on our Facebook page
  • The video post had the most engagements out of anything we posted in October